Enter your monthly numbers and get an instant, personalized financial health score — with benchmarks, color-coded results, and a clear action plan for your business.
Takes about 5 minutes
🦷 Dental practices
⚕️ Medical practices
⚖️ Law firms
📋 Professional services
5
Key metrics
The numbers that determine your financial health
Live
Auto-calculations
Results update as you type — no guesswork
Real
Industry benchmarks
Compare your numbers to thriving businesses
Clear
Action plan
Specific next steps based on your actual results
Can't find these numbers — or don't have books set up yet? That's actually a red flag worth paying attention to. If you can't pull a P&L or don't know your monthly revenue and costs, you're making every business decision blind. Contact us — we'll help you figure out what you need to get the financial visibility your business deserves.
5 questions · Results emailed to you instantly
Metric 1 of 5
01
Gross Profit Margin
The most important number in your business. This tells you whether your pricing actually covers your costs before you pay a single fixed expense.
All income from services, procedures, billable work, and product sales combined
$
Supplies, lab fees, materials, subcontractors — costs that vary directly with your services
$
Where to find this: Pull up your Profit & Loss report in your accounting system for this month. Revenue is at the top. Cost of Goods Sold (or direct costs) is listed directly below it. For law firms, direct costs may be minimal — that's expected.
Gross profit margin
—
Healthy: 55–75%
Watch: 45–55%
Fix now: below 45%
Note: These are cross-industry benchmarks for service businesses. When we work together, we set targets based on your business type and goals — a dental practice has very different cost structures than a law firm.
Metric 2 of 5
02
Payroll as % of Revenue
Almost always the biggest cash drain in a service business. This must include what you pay yourself — owner draws, salary, and distributions all count.
All employee wages, taxes, and benefits — associates, hygienists, paralegals, admin, everyone
$
What you actually paid yourself — include all draws and distributions
$
Most owners forget their own draw. Include it here — your compensation is a real business cost.
Payroll % of revenue
—
Healthy: 25–40%
Watch: 40–48%
Fix now: above 48%
Note: In a CFO engagement, we'd set your payroll target based on your growth plan — for example, if your goal is to bring on an associate and reduce your personal caseload, we'd model exactly what that transition costs.
Metric 3 of 5
03
Marketing as % of Revenue
Marketing is the engine that fills your schedule and pipeline. Too little and referrals alone won't sustain you. Too much without tracking ROI and you're burning cash.
Ads, website/SEO, agency fees, sponsorships, networking events, directories, printed materials — all of it
$
Include everything. Google/Meta ads, SEO retainers, community sponsorships, directory listings (Avvo, Healthgrades, etc.), networking group dues, mailers.
Marketing % of revenue
—
Healthy: 5–12%
Watch: 3–5% or 12–18%
Fix now: below 3% or above 18%
Note: The right marketing spend depends on your growth stage. When we work together, we tie your marketing budget to specific new-client targets and cost-per-acquisition goals — so every dollar has a job.
Metric 4 of 5
04
Overhead as % of Revenue
Your fixed costs exist whether you're fully booked or completely empty. Don't re-count marketing — we already captured that.
$
Malpractice, general liability, property, cyber — all policies
$
Practice management, EHR/EMR, billing, CRM, scheduling, and other recurring tools
$
Admin staff, phone, utilities, professional fees, CE/training, equipment leases, etc.
$
Overhead % of revenue
—
Healthy: 15–28%
Watch: 28–35%
Fix now: above 35%
Note: When we work together, we'd model your break-even point — the exact monthly revenue where fixed costs are covered and every additional dollar drops to profit.
Metric 5 of 5
05
Owner Compensation
Are you paying yourself appropriately for the risk, expertise, and years of training you bring? Most business owners underpay themselves.
Include all salary, draws, and distributions — same number you entered in Step 2
$
Owner compensation % of revenue
—
Healthy: 10–25%
Watch: 5–10%
Fix now: below 5%
Note: The right owner compensation isn't a percentage — it's a number that reflects the life you want and the expertise you bring. When we work together, we start with your target take-home and reverse-engineer the revenue, margins, and overhead required to make it happen.
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Your audit results
Your Financial Health Score
0
out of 15
A note about these benchmarks: This audit uses cross-industry ranges for service businesses. They're a useful starting point — but they're not your targets. When we work together, we replace these ranges with numbers built around your specific business type, revenue level, and personal goals.
Your priority actions
Your next step
Let's talk about what these numbers mean for your business.
Book a free 20-minute discovery call. No pitch — just a real conversation about your specific situation and what it would take to move every metric to green.